Dealers, Farming, Manufacturers, Tractors, Training

Case IH holds national training event for dealers

Case IH has held a major national training event in South Australia, presenting the latest information to its dealer network

Case IH has conducted a massive dealer training event in South Australia over May, showcasing the majority of the company’s vast machinery range to dozens of Case IH dealer sales staff from across the country.

Held at the Murray Bridge Racing Club, north of Adelaide, each group of sales staff spent a week at the venue, participating in classroom sessions on each of the featured products before heading outdoors to put the machines through their paces.

The Axial-Flow, Steiger, Magnum, Optum, Maxxum, Farmall and Patriot ranges were represented, as were the baler and disc mower offerings, with Case IH product managers and product specialists from across each of the product ranges present to take dealer staff through the variety of features and innovations on each of the machines.

The brand also had its Advanced Farming Systems (AFS) seat simulators at the event to showcase the precision technology products available.

Tim Short, sales manager for the Three Rivers Machinery group in the Central West NSW, says it was a great week and a great opportunity to become more familiar with tractor, combine, sprayer and hay equipment, particularly the new models.

“To be able to learn more about the features and benefits of the machines from the Case IH product experts, and then to be able to go out to the machines and put into practice what we’d learned, was a valuable opportunity,” he says.

“There was also a lot of round-table discussion about what we as dealers wanted to see from products, and what the brand could do to assist us more and in terms of product development.”

Three Rivers Machinery has four dealerships in Dubbo, Gilgandra, Narromine and Warren, and Short says he is looking forward to taking what he’s learned back to his customers.

“Now, when I have conversations with our customers, I can talk more about the 1 to 2 per cent of features that they may tend to overlook, but which can maximise the performance and productivity of the machinery they’re investing in,” he says.

“As well as this additional knowledge, the other really important aspect of the training is the networking opportunities with other dealers, and the Case IH team.

“Armed with more knowledge now. It was interesting listening to the challenges people are facing in terms of their farming practices, and then take this new information or advice back to our customers and have those conversations with them.”

Aaron Bett, CNH Business Director – Agriculture ANZ, says it was the biggest sales training event the brand had hosted in many years, and the feedback from participating dealers across Queensland, NSW, Victoria, South Australia and Western Australia has been very positive.

“The primary aim of this kind of event is to bring the most relevant and up-to-date information to our dealer network, because they’re at the coalface of taking our customers through the latest innovations in our machinery ranges, and helping them with any questions they have or assistance they need in relation to the best product for their business,” Bett says.

“There was also a focus on sharing industry knowledge and our Case IH team was able to learn from dealer staff with regards to specific markets and competition across product ranges.

“This information and new-found knowledge now flows down to the customer, who stand to benefit the most.”

Send this to a friend