CEA – the national distributor of JCB agricultural machinery – has announced an expansion into two new Queensland locations
CEA has acquired two Terrequipe branches in central Queensland, marking an expanded reach for the national JCB distributor.
Both the Rockhampton and Mackay sites are now trading under the CEA name and will form part of the company’s Northern Region.
Employees who worked for Terrequipe in these locations will transition to CEA and receive extensive support from CEA’s Brisbane-based operation during the handover.
JCB’s range – which is represented by CEA – includes the popular Fastrac tractors, along with telehandlers and products suited to other industries such as construction, mining and earthmoving.
“Our decision to expand into Rockhampton and Mackay reflects CEA’s long-term vision for growth and our commitment to being closer to our customers in critical regions,” CEA’s chief executive Hylton Taylor says.
“By integrating these additional branches into the business, we are not only expanding our footprint; we are reinforcing our position to deliver superior service, comprehensive after-sales support, and to be a reliable partner for customers within the agriculture, construction, mining, and earthmoving industries.
“We are confident that this move will create new opportunities and further solidify our position as an industry leader.”
Taylor says there will be a period of transition in the coming months but is confident it will occur quickly and with minimal disruption.
These has been “extremely positive” feedback since the acquisition was announced, he adds, and believes it will meet evolving customer needs.
CEA Northern Region executive general manager Wes Henshall says the expansion into Rockhampton and Mackay is “exciting” for the company.
“It’s a testament to our focus on growing the business and our dedication to working with customers across industry segments we know well and are highly proficient in supporting,” he says.
“We are also pleased to welcome the experienced teams at these locations into the CEA business and look forward to strengthening our relationships while providing exceptional service to customers within the region.”
CEA’s Rockhampton branch is located at 1011-1021 Yaamba Road, Parkhurst, while the Mackay branch is at 6 Longwall Place, Paget.