CFMOTO is rewriting the rules for farm-ready ATVs and UTVs, with a broad product portfolio suited for varying agricultural needs, backed by a local dealer network
Australia’s rural sector doesn’t reward pretenders. Machines earn their keep by starting every morning, towing without fuss, and surviving years of dust, mud and fence lines.
That’s the arena CFMOTO Australia has leaned into, and why the brand’s off-road vehicle footprint has expanded so quickly across the country’s farms and stations.
Backed by a global business founded in 1989 and headquartered in Hangzhou, China, CFMOTO brings serious scale and engineering horsepower to the paddock.
The company now employs more than 8,000 people worldwide and has built one of the fastest growing powersports portfolios on the planet.
Global revenue reached more than US$2.1 billion last year and keeps rising.
That momentum matters locally, it translates into sustained product investment, supply stability, and the ability to tailor vehicles to Australian conditions rather than simply shipping a “global” spec and hoping for the best.
Three significant streams underpin that work – engines, electrification and intelligence.
On engines, decades of liquid-cooled development have delivered the stout, tractable torque that farm work demands.
The company has invested in electrification since 2017 to build true workhorse EVs rather than show-pony concepts, paving the way for lower running costs and zero-emission operation in sheds and tunnels.
In terms of intelligence, the CFMOTO RIDE digital platform connects owners to their vehicles and a suite of practical functions, which is part of an ongoing effort to make machines easier to live with through improved information.
Scale only counts if it reaches the farm gate. CFMOTO’s manufacturing footprint spans five plants across China, Thailand and Mexico, with global capacity exceeding one million units annually.
Offroad partner
For Australian buyers, that footprint underwrites a steady cadence of ATVs, UTVs, and SSVs across CFMOTO’s CFORCE, UFORCE, and ZFORCE families, as well as the ability to deliver rolling improvements quickly when local feedback identifies opportunities.
Australia is not a “weekend-toy” market. Here, off-road vehicles are tools first, recreation second.
Through distributor Mojo Motorcycles, CFMOTO has invested considerable effort in local testing, feeding valuable learnings directly back to the engineering teams.
The brief is simple – make the next unit better than the last in the ways that matter beyond the dealership car park – cooling, gearing, sealing, towing, and ergonomics.
That farm-first mindset is reinforced on the ground by a national network of more than 100 dealers who live the realities of regional service and parts support.
CFMOTO’s product spread is deliberately broad to cover every chore.
Youth and mid-capacity CFORCE ATVs handle light property duties and stock work, while higher-displacement models bring the grunt for spraying, fencing and heavier towing.
ZFORCE side-by-sides cater to properties that need speed across distance or access to rougher terrain, while UFORCE UTVs provide payload and protection for all-weather jobs, featuring cabins designed for long days and easy-to-reach service points that simplify maintenance.
Many Australian farmers have opted for the UFORCE UTVs, specifically the U10 Pro range, as these models feature enhanced power, advanced technology and a redefined design.
Two distinctive models make up the range, the standard U10 Pro and the U10 Pro Highland, with operator features differentiating each other.
Both models boast the same performance capabilities, however the Highland variant includes extra comfort options, such as a sealed cabin with a full heating, ventilation and air conditioning system, electric tilt glass windshield, and full doors with electric windows.
This makes it well-suited to farmers who demand the ultimate comfort and capability in any climate and weather conditions, while the standard U10 Pro is a more cost-effective option.
Electrified options are also ramping up, providing stations, councils, and businesses with new levers to reduce emissions and cut fuel and servicing costs over the vehicle’s life.
CFMOTO recently launched its first pure-electric UTV, the UFORCE U6 EV, offering farmers a machine with no engine fumes and near-silent operation.
The lack of emissions and noise produced by this electric UTV make it ideal for sensitive environments and early morning starts, which can be particularly beneficial for farms with livestock.
Customer feedback has already been overwhelmingly positive, with one Victorian sheep farmer experiencing several benefits from the electric option.
“The key standout was the silent operation during lambing season,” the farmer says.
“It was a blessing in disguise, no longer startling mobs of sheep, easily conducting stock checks and the ability of doing all the other jobs in between.”
Built for the farmer
Capability is only half the equation; durability and simplicity complete it.
CFMOTO’s latest platforms focus on practical touches that farmers and station managers keep asking for.
This includes robust driveline components, sealed electrical connectors, drivetrain cooling suited for heavy towing at low speeds, and cabins that are designed for a dog and a toolbox as often as for a passenger.
Just as important, accessories – such as windscreens, roofs, winches, and spray rigs – are engineered as system solutions rather than afterthoughts, which makes dealer fit-out faster and ownership tidier.
Australia’s quad bike and UTV buyers are vocal, so listening to customer is of the utmost importance for CFMOTO.
It’s why the brand shows up where its customers are, attending more than 30 agricultural field days and regional shows every year.
Those conversations, paired with back-to-back comparisons, expose weak points quickly and highlight the value farmers expect for their money.
The outcome is a range that remains sharply priced without cutting corners that count.
Local team
Support infrastructure is the quiet engine room behind all of this.
All CFMOTO ATVs and UTVs are backed by a 2-year factory warranty and supported by a 100-plus-strong dealer network, powered by a contemporary B2B system that puts technical bulletins, parts availability, and model updates at their fingertips.
From the new state-of-the-art Melbourne head office and 7,000sqm warehouse, parts and vehicles flow to minimise downtime during lambing, seeding, or harvest.
It’s the kind of investment that shows respect for the work these machines do.
In addition to the range of ATVs, UTVs, and SSVs, CFMOTO is renowned for its ever-growing motorcycle range with key players in the off-road adventure market, including the popular 450MT and new 800MT-X models.
While motorcycles are a key part of the CFMOTO story, and the brand’s road segment is growing fast, the Australian farming community’s investment in off-road vehicles has been central to the brand’s rise here since the first units landed in 2005.
More than 50,000 CFMOTO vehicles have now been sold nationally, with a large share being used on the land.
That installed base brings its own responsibility, consistent quality, responsive parts supply and technical support that doesn’t leave owners waiting.
It’s why the dealer network matters and why the local team is relentless about continuous improvement.
Where to from here? CFMOTO’s roadmap is clear – continue to expand the product portfolio, remain aggressive in R&D, and capitalise on electrification and intelligent features that reduce downtime and simplify fleet management.
Globally, the company is scaling manufacturing in new markets and doubling down on quality systems, while the local focus remains the same as it always has – deliver farm-ready vehicles that do the job, day after day, with dealer support to match.
For Australian producers weighing their next ATV or UTV purchase, the proposition is straightforward.
CFMOTO has the scale to innovate, the local presence to support, and a product line shaped by the realities of rural work.
In a market that demands more every season, that combination is why the brand’s off-road machines are turning heads and turning wheels on properties nationwide.
For more information, contact your local CFMOTO dealer or visit cfmoto.com.au.