CNH Industrial has doubled down on its influence in Australia’s local manufacturing landscape, acquiring the manufacturing site of Horwood Bagshaw.
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Brandon Stannett, Managing Director – Agriculture, ANZ for CNH Industrial, says the decision to purchase Horwood Bagshaw’s manufacturing site in Mannum, SA, creates surety and confidence around future investment
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The global manufacturing giant, which also owns entities such as Case IH and New Holland, had previously acquired Horwood Bagshaw, a South Australian based seeding and tillage brand, two years ago.
Now, CNH has purchased the company’s production facility in Mannum, South Australia – about 80km west of Adelaide a move which CNH says furthers their ongoing commitment with the brand.
CNH Industrial managing director for agriculture for Australia and New Zealand, Brandon Stannett, also says the acquisition will further investment in the Australian market.
“By purchasing the manufacturing site in Mannum, we are not only signalling our commitment to this brand, but securing our future so we can confidently invest in our Australian operations,” Stannett says.
“We’re proud to be able to say that we are the only major manufacturer with on-shore manufacturing capabilities and we’re excited to be part of a revival in Australian manufacturing.
“We recognise the value of an established and well-regarded brand like Horwood Bagshaw, arguably Australia’s oldest agricultural machinery manufacturer.”
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CNH Industrial’s leadership team met with staff at Horwood Bagshaw’s Mannum site recently as they announced the business would purchase the facility.
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Horwood Bagshaw was first founded in 1838 and is widely regarded as one of the oldest farm implement manufacturers in the world.
In 1975, the company relocated its operations to the 6.6 hectare Mannum facility where it continued to produce the biggest range of implements in Australia.
The purchase of the Mannum site was part of the original sales agreement between the two parties and was officially announced during a senior management visit last week which coincided with the end of a leaseback period.
The acquisition of the Mannum site follows a similar purchase by CNH Industrial in 2019 when they acquired local manufacturing capability, K-Line Ag, in Cowra, New South Wales.
Already, Stannett is looking ahead for potential exporting opportunities from Horwood Bagshaw, with interest high in scraper buckets.
A new product is also in the works with commercial testing set to be conducted this season.
“The market conditions for a brand like Horwood Bagshaw are very strong, with chemical resistance and other concerns driving a return to tillage. Horwood Bagshaw has a tremendous reputation for high quality, locally built, very robust machines,” Stannett says.
“There’s a lot more to come for Horwood Bagshaw,” Stannet adds. “I’m excited about the future of the brand and the future of Australian made.”