Acquiring Hemisphere GNSS will help the New Holland and Case IH parent company become a leader in automation technology, it says.
New Holland and Case IH parent company CNH Industrial has finalised its acquisition of satellite navigation technology company Hemisphere GNSS, positioning itself as a leading technology provider for agriculture and construction.
The US$175 million acquisition, first announced in March this year, came soon after the company acquired its one time tech partner Augmenta to enhance its precision sprayer offering.
CNH Industrial chief digital & information officer Marc Kermisch says the acquisition furthers the company’s vertical integration efforts to deliver cutting-edge core technologies to customer fleets.
“Bringing Hemisphere’s talent and resources into CNH reflects the energy and momentum of our investments in tech innovation,” he says.
“From 2024 onwards, we will bring notable value to customers through significant advancements in our journey from automating certain tasks to fully autonomous operation.”
CNH Industrial says that with Hemisphere on board, it is accelerating its plan to become a leader in automation technology, expediting the delivery of a fully autonomous farming cycle and extending and enhancing automation and autonomy across a broad range of agriculture and construction applications.
Australian roll-out
General manager of New Holland ANZ Bruce Healy says the company will introduce these technologies to Australia and New Zealand in different ways over time.
“CNH Industrial’s partnerships with leading technology providers such as Hemisphere GNSS drive continues New Holland’s focus on investing in technology and towards our goal as a brand for more innovative and sustainable farming and construction in Australia and New Zealand,” he says.
“We are looking forward to driving technological advancements for agriculture and construction operations across the region, and transforming efficiencies and outcomes for Australian farmers and construction professionals.”
New Holland ANZ Precision Land Management product manager Melody Labinsky says the demand for high-tech agriculture tools is increasing significantly across Australia.
“Farmers in Australia are beginning to realise the significant benefits of autonomous technology, not just for productivity and profitability but also for their soil health and long-term sustainability,” she says.
“We’re focused on meeting the needs of our customers and producing intuitive technology that can be implemented across all operations in a matter of days.”