VIDEO: Agritechnica 2015 celebrates 30th birthday with record numbers

By: Carene Chong, Photography by: Carene Chong, Video by: Carene Chong

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International agricultural machinery trade fair Agritechnica has had every reason to celebrate this year, having successfully topped past years’ exhibitor numbers and matching 2013’s visitor numbers of over 400,000.

The world’s largest show of its kind was held from November 10 to 14 this year at the Hanover Exhibition ground in Germany, with November 8 and 9 being exclusive preview days.

Since its conception in 1985 in Frankfurt, the bi-ennial show has gone from attracting about 125,000 visitors in its first year to having almost 450,000 show-goers, both local and international stream through its gates in 2015.

Exhibitor numbers reached an all-time high of 2,907 this year, with more than half of that number coming from outside of Germany.

Altogether, exhibitors occupied an area of almost 400,000m2 at the Hanover fairground, which is currently the world’s largest exhibition ground.

According to organiser DLG(German Agricultural Society) CEO Dr. Reinhard Grandke, the mood at the show has been more upbeat than expected, reflecting the visitors’ readiness to invest.

"According to an independent survey, more than two thirds of farmers believe their businesses are currently in a good position and they are intending to invest over the next couple of years," he says.

Most show-goers pay Agritechnica a visit mainly to see the latest machinery and innovations on the market that could help them run their businesses more efficiently.

Before each event, exhibitors will submit a list of new products to DLG for consideration for either a gold or silver medal that serves to acknowledge the products’ potential to revolutionise the agricultural industry.

Over 300 submissions have been made this year and DLG have awarded a total of five gold and 44 silver medals to a number of companies including Fendt, John Deere, Horsch, Krone, Claas, Deutz-Fahr, Väderstad and more.

In addition to presenting the latest machinery for all to see, DLG also arranges a series of special programs at each show to ensure farmers go home with new knowledge and ideas.

 "There’s a special show this year called Smart Farming - Digital Cropping which shows farmers how to use facts and figures retrieved on their farms to be more productive or efficient," says DLG Agritechnica project manager Freya Von Czettritz.

"Agritechnica is the place to be for anyone in the farming business," she adds.

"It’s the place to be for exhibitors on one hand, and also for visitors coming and looking for solutions.

"They might have problems on their farms or they have questions on how they can be more efficient in their businesses so they come with those questions to Agritechnica. They’re always able to find a product that helps them solve their issues, or at least an answer from someone in the industry to help solve their problems."

A prominent trend seen at the expo this year is the increased automation of machinery that helps make farmers’ lives easier while helping them save cost and time.

Examples are Fendt’s VarioGrip Pro tyre pressure regulating system which changes tyre pressure by 1 bar within 30 seconds; John Deere’s Connected Nutrient Management and Crop Protection Systems that help farmers make quick and accurate decisions on fertiliser and chemical applications on their fields; Lemken’s automatic seed type calibration for its air seeders and much more.

"For example, what kind of data farmers can get out of their soil or machines on farm will help them be more productive in their businesses," von Czettritz says.

"I think all the electronic innovations we see here this year shows the direction the agricultural market is heading in the future."

Agritechnica is set to make a return in 2017 from November 14 to 18, with the preview days scheduled for November 12 and 13.

Agritechnica 2015 halls Agritechnica is held at the Hanover fairground, the biggest exhibition ground in the world. Agritechnica 2015 halls
Agritechnica 2015 building Interesting architecture at the modern facility of the Hanover fairground. Agritechnica 2015 building
Agritechnica 2015 facility Agritechnica 2015 facility
Agritechnica 2015 Freya von Czettritz DLG Agritechnica project manager Freya von Czettritz Agritechnica 2015 Freya von Czettritz
Agritechnica 2015 Malene Conlong Agritechnica international press rep Malene Conlong. Agritechnica 2015 Malene Conlong
Agritechnica 2015 DLG CEO Reinhard Grandke DLG (German Agricultural Society) CEO Dr.Reinhard Grandke at a press conference. Agritechnica 2015 DLG CEO Reinhard Grandke
Agritechnica 2015 CLAAS 2 Claas is one of Germany's leading agricultural machinery manufacturer and exports. Agritechnica 2015 CLAAS 2
Agritechnica 2015 CLAAS The new Claas Lexion 700 combine harvester was one of the highlights of Claas' stand at Agritechnica. Agritechnica 2015 CLAAS
Agritechnica 2015 crowd Agritechnica 2015 crowd
Agritechnica 2015 Daniel Brandt German machinery manufacturer Horsch head of communication and design Daniel Brandt (right) taking a group of press members on a tour around Horsch's stand at the show. Agritechnica 2015 Daniel Brandt
Agritechnica 2015 Fendt 1000 Vario TOTY Fendt's award-winning 1000 Vario tractor which took home the Machine of the Year and Tractor of the Year 2016 titles. Agritechnica 2015 Fendt 1000 Vario TOTY
Agritechnica 2015 people Agritechnica 2015 people
Agritechnica 2015 Horsch air seeder A Horsch air seeder on display. Agritechnica 2015 Horsch air seeder
Agritechnica 2015 Horsch sprayer Horsch's laser scanner boom control technology won a silver medal for innovation at Agritechnica 2015. Agritechnica 2015 Horsch sprayer
Agritechnica 2015 John Deere 9260 RX A first look at John Deere's 9RX four-tracked tractor range. Agritechnica 2015 John Deere 9260 RX
Agritechnica 2015 John Deere stand John Deere's stand at Agritechnica 2015 is a sight to behold. Agritechnica 2015 John Deere stand
Agritechnica 2015 Lemken Azurit 9 Lemken presented its Azurit 9 seed drill which features the innovative DeltaRow placement system. Agritechnica 2015 Lemken Azurit 9
Agritechnica 2015 people2 Over 450,000 people attended Agritechnica 2015. Agritechnica 2015 people2
Agritechnica 2015 Strautmann Aperion Strautmann had its brand new Aperion conveyor belt multi-purpose wagon on display. Agritechnica 2015 Strautmann Aperion
Agritechnica 2015 Strautmann Verti Mix Strautmann rep Andreas Haggeney talking press members through Strautmann's new Verti-Mix 240 mixer wagon. Agritechnica 2015 Strautmann Verti Mix
Agritechnica 2015 Valtra N174 V Valtra's N174 V tractor won a Golden Tractor for the Design award. Agritechnica 2015 Valtra N174 V
Agritechnica 2015 medal presentation The medal presentation award ceremony during the Max-Eyth evening at Agritechnica 2015. Agritechnica 2015 medal presentation

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