CNH plans virtual ag machinery fair

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As global travel and human interaction is reduced to a minimum amidst the disruption of the pandemic, a virtual agricultural fair has been developed and organised by CNH Industrial.

CNH Industrial's Youniverse digital agricultural machinery fair will operate between April 9 to 18

The Youniverse event will operate between April 9 to 18, allowing customers, farmers from across the world and the general public to reconnect with industry experts.

The immersive experience has been described by CNH Industrial as ‘not just another live streaming event or virtual showroom’, but instead as an event that will immerse visitors in an infotainment experience like no other.

Youniverse is designed for farmers, dealers and contractors and will act as a virtual gateway to the brands which fall under CNH Industrial’s umbrella of agricultural marques such as Case IH, New Holland and Steyr as well as tech startup accelerator, AgXtend.

The fair will allow visitors to visit individually branded CNH Industrial ‘universes’, where they can explore the different virtual landscapes, new product ranges, exclusive product unveilings, meet and interact with industry experts and learn about agtech trends.

Accessible through both websites and on mobile devices, Youniverse is easily accessible and will also feature several webinars, exclusive interviews and key note speeches which will be broadcast onto the Youniverse TV channel online.

Other content on the channel will include content from CNH Industrial experts, agrifood representatives and agricultural institutions such as the European Agricultural Machinery Association (CEMA) and German Agricultural Society (DLG).

Youniverse will commence on April 9 with visitors able to register now here.

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