As Farms & Farm Machinery marks another milestone, with this being our 450th edition, we take a look back through the archives to chart the magazine’s evolution
Farms & Farm Machinery has a long and proud history in Australia’s agricultural landscape, having existed for more than 35 years and now reaching our 450th edition.
Just as the wider Australian agricultural sector has changed over that time, so too has the style, priorities and purpose of the magazine.
Having existed primarily as a classified magazine in its early years, Farms & Farm Machinery has evolved into a product which is about storytelling – showcasing the machinery through the Australian farmers actually using it – along with articles about newly launched products and wider industry news.
Looking back at one selected edition from our archives – the March 1993 edition – shows the ways in which many things have changed, but some which remain strong despite the passage of time.
Originally in more of a newspaper size, there were only four pages of news in this edition – all of which were short pieces.
The remainder of the magazine was classified listings, mostly from dealers around Australia.
Many of these dealers no longer exist or have been merged into larger dealership groups.
Some of them are still going strong though and still feature in the pages of Farms & Farm Machinery today – including Veldonas, Massaro Motors, Robinsons of Bookham and Wrights Tractors.
Their classified listings, along other dealers from around Australia, form the thousands of listings which are available around the clock through our TradeFarmMachinery website.
Unlike today’s edition, very few pages were in colour in March 1993, with only the cover and a couple of selected double-page spreads having that honour.
While there have been a lot of changes to the Farms & Farm Machinery style and wider media landscape during the 32 years since that March 1993 edition was published, we are proud to remain a part of Australian agriculture’s ongoing story.
We look forward to telling many more stories, showcasing the breadth of products on offer and publishing many more editions to come.
