Australian Event News, Events

FutureAg expo to explore industry’s future

The inaugural FutureAg expo will explore the future of Australian agricultural innovation

A new, free-to-attend trade exhibition and conference is set to showcase the future of the Australian agricultural industry.

FutureAg 2024, powered by leading European event Agritechnica, will highlight the latest in cutting edge technology to improve productivity and sustainability across one of the nation’s largest industries.

To be hosted by Hannover Fairs Australia at Melbourne Showgrounds in April, FutureAg Expo 2024 is the first of its kind trade event, allowing the agribusiness sector to connect with industry pioneers and provide direct access to the latest in cutting-edge agtech and innovation.

Hannover Fairs commercial director Mike Nissen says the event is the only trade exhibition and conference which explores the whole value chain.

“Australian agriculture is on the cusp of revolutionary innovation and FutureAg 2024’s purpose is to provide first-hand access to the products and services, equipment and 4.0 technologies that are leading the way and unpack the opportunities that they bring across the whole value chain to improve productivity and efficiency,” he says.

Whether it is autonomous vehicles or smart irrigation systems, the exhibition will provide a hands-on opportunity to explore the latest technology and machinery.

“We understand that farmers and primary producers are keen to know what they can do in their own enterprises now, which is why we’ve designed FutureAg Expo 2024 to provide informative advice which has practical application now and into the future,” Nissen says.

The two-day conference will explore seven key pillars: sustainable agriculture, energy, innovative machinery, supply chains, biosecurity, agtech and smart farms, and the human connection.

The conference program includes keynotes from founder of agritech start-up Goterra and 2023 ACT Australian of the Year Olympia Yarger, plus chief scientist for the Food Agility Cooperative Research Centre David Lamb.

Agribusiness researcher Mark Fletcher will provide practical insights on developing farmgate strategies, while DataFarming’s Tim Neale will share the transition to digital agronomy. Farmo founder Nick Seymour will explore key insights around the barriers to adoption in agtech on the Expert Stage within the exhibition.

Thanks to a new partnership, the National Farmers’ Federation will also bring a wealth of expertise and experience to FutureAg Expo, exploring sustainable practices, trade strategies, the impact of climate change on agriculture and discuss key policy areas impacting the industry.

“The conference is an opportunity to connect and collaborate with our industry’s leaders, innovators and professionals, addressing the challenges, opportunities and insights which will advance Australian agriculture now and in the future,” Nissen says.

FutureAg Expo will be held across three days between Wednesday 17 April and Friday 19 April 2024 at Melbourne Showgrounds, Ascot Vale, Victoria.

To register or for more information on FutureAg Expo 2024, including exhibitor and sponsorship opportunities, visit

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