As far as Arctic Cat is concerned, the company is taking anywhere but the backseat to its competitors in the ATV market.
It regards itself as one of ‘the big seven’ powered utility and recreational vehicle makers in the world, but until recently, Arctic Cat has had a rather low profile in the Australian landscape.
With the recent appointment of leading motorcycle dealership PS Importers as Arctic Cat’s new Australian distributor, things are about to change, says Arctic Cat International Sales Manager Rick Stokke.
NFM recently sat down with Stokke for a detailed chat.
Watch the video as Stokke discusses the company’s presence in Australia, what famers and daredevils alike can expect from the business, and what sets the company apart from the rest in the saturated power vehicle market.
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Photography: VIDEO: Guy Allen