Echuca wins Claas dealership of the year award

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2016 Strive Dealership of the Award winners Marcella and Brendan Caffery from Claas Harvest Centre – Echuca. 2016 Strive Dealership of the Award winners Marcella and Brendan Caffery from Claas Harvest Centre – Echuca. 2016 Strive Dealership of the Award winners Marcella and Brendan Caffery from Claas Harvest Centre – Echuca.
Claas UK CEO Trevor Tyrrell (left) and Claas global export manager Elke Hoyermann (right) congratulate Claas Harvest Centre – WJ Matthews managing director Jeremy Matthews. Claas UK CEO Trevor Tyrrell (left) and Claas global export manager Elke Hoyermann (right) congratulate Claas Harvest Centre – WJ Matthews managing director Jeremy Matthews. Claas UK CEO Trevor Tyrrell (left) and Claas global export manager Elke Hoyermann (right) congratulate Claas Harvest Centre – WJ Matthews managing director Jeremy Matthews.
Sales representative Anthony Maynard and dealer principal Barry Whyte from Claas Harvest Centre – Tasmania. Sales representative Anthony Maynard and dealer principal Barry Whyte from Claas Harvest Centre – Tasmania. Sales representative Anthony Maynard and dealer principal Barry Whyte from Claas Harvest Centre – Tasmania.

Claas Harvest Centre Echuca has won the Strive Dealership of the Year Award, which recognises the best performing Claas farm machinery dealership in Australia and New Zealand.


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Brendan and Marcella Caffery have taken their Claas Harvest Centre from a start-up business to a thriving venture that now employs 16 people and services 500 farmers and contractors throughout Northern Victoria in just over seven years.

The dealership, Claas says, "has successfully differentiated itself in the highly competitive farm machinery market by providing exceptional customer service, including 24/7 service and parts support during the busy harvesting period".

Brendan Caffery says the dealership’s success is not necessarily about having the best machinery or offering the best deals – it’s about providing the best service.

"In many ways, farmers aren’t buying a machine but rather the team behind it," he says. "Farmers and contractors want to know that you will be there when they need you.

"Every machine needs fixing sooner or later, so it really comes down to how quickly you can get that machine going again."

The 2016 After Sales Team of the Year award was presented to Northern NSW Claas Harvest Centre WJ Matthews.

Known as ‘WJ’s’, the third-generation family-owned business employs more than 35 staff across two branches in Moree and Narrabri.

Claas Harvest Centre – Tasmania also claimed its place as one of the best farm machinery dealerships in Australia and New Zealand, coming third in both categories.

Six top performing Australian sales representatives were also recognised with Strive Salespersons of the Year awards:

  • Liam McCormack, Claas Harvest Centre – WJ Matthews (Claas Lexion)
  • Stuart McLaren, Claas Harvest Centre – Gippsland (Claas Jaguar)
  • Bernie Teasdale, Claas Harvest Centre – Echuca (Claas Tractors)
  • Anthony McVilly, Claas Harvest Centre – Colac (Claas Greenline)
  • Anthony Maynard, Claas Harvest Centre – Tasmania (Amazone)
  • Geoff Anderson, Claas Harvest Centre – Wagga Wagga (Seed Hawk)

Claas Harvest Centre – Esperance after-sales manager Wesley Stephens was recognised with a Herby Whyte Award for his "significant individual contribution to the success of the organisation".

The winners were selected from a list of 22 peer-nominated candidates by Herby Whyte, the chairman of Landpower, the largest privately-owned farm machinery distribution network in Australasia.

The awards were presented by a number of international representatives from Claas, including Claas UK CEO and regional director Trevor Tyrrell and Claas global export manager Elke Hoyermann.

 

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