Case IH Australia New Zealand appoint new brand leader

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Case IH has appointed Pete McCann as its new brand leader for Australia and New Zealand

Case IH's Pete McCann and Bruce Healy
Pete McCann and Bruce Healy

Case IH has appointed Pete McCann as its new brand leader for Australia and New Zealand.

Currently Case IH’s marketing manager, McCann takes over from Bruce Healy who is moving into a different area of the CNH Industrial business in early April.

CNH Industrial ANZ executive managing director Michele Lombardi dropped the announcement at the annual Case IH dealer conference this week.

"As a member of the Case IH team for the past eight years, and marketing manager for two of those years, Pete has taken responsibility for raising the profile of the brand and ensuring the people around him are the very best in their respective fields," Lombardi says.

"We’re excited about the ideas he brings to this role and where he sees Case IH Australia and New Zealand going in the future."

An honoured McCann says he is looking forward to the challenge his new role will bring.

"Case IH has been such an iconic brand over such a long period of time, so to have the chance to become brand leader for this region is something very special," he says. "I appreciate the responsibility that comes with it but I know I have a great team of people around me who are as enthusiastic about the future as I am.

"I look forward to working closely with our customers and dealers and continuing to build on the current foundations to ensure Case IH remains a global leader in this industry and that Australia and New Zealand are at the forefront of that growth," he says.

"I have big shoes to fill but have learned a lot from Bruce over the years, and know that knowledge will help with the planning and decisions ahead," McCann adds.

Lombardi also paid tribute to current brand leader Bruce Healy, who has been in the role since 2011, highlighting his hard work and passion for the brand.

Healy also congratulated McCann on his newly appointed role.

"My time as brand leader of Case IH Australia and New Zealand has been enormously satisfying but the time is right for a new challenge," he says. "I have worked very closely with Pete (McCann) for the past seven years and in that time I’ve come to respect his vast knowledge of agriculture, his dedication to the brand and its customers and the enthusiasm he brings to the job each day – I wish him every success.

McCann will take over as Brand Leader from 1st April 2018


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