Company Profile: Meltrac Tractors

By: Harrison Hunkin

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The Melbourne Tractors group has a total of five dealerships across Victoria and Queensland.

The Melbourne tractor group
The Melbourne Tractor group is expanding
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The company started its journey in 1983, supplying New Holland tractors to customers in the Northern suburbs of Melbourne at location in North Coburg.

From there, the group expanded to construction equipment, moved premises to the industrial hub of Campbelfield and added to its product range by securing the dealer rights to Kobelco Excavators, New Holland Construction, Terex Positrack Loaders and MSB Hammers.

Now, 36 years on, the group now has Ballarat Tractors, Brisvegas Machinery, Melbourne Tractors Dandenong and Campbellfield and its latest dealership, Meltrac Machinery, which opened just over a year ago.

The dealership is one of the newest official dealers of New Holland Agriculture equipment in the southwest region.

 "We started with two staff members and now, one year later we are about to add our seventh team member and are currently advertising for another," Meltrac branch manager Bryan Pittman says.

"We started with New Holland, Kobelco and ASV and have been able to expand, bringing Kverneland Tarrup, Vicon, Faresin, Buckton and Silvan Selector into the fold," he adds.

Victoria’s western district is some of the best farm land in state, and a driving force in the Victorian dairy industry, which means plenty of customers for Meltrac.

While Meltrac Machinery is based in Terang and surrounded by dairy farmers, Pittman and Co’s territory stretches from Warrnambool to Winchelsea, up to Hamilton and across to its big brothers at Ballarat Tractors.

"Meltrac has made a huge commitment to the south west region – we have a long term vision and plan for the future, we are here to stay," Pittman says.

In terms of top sellers, Pittman says his 85–150hp (63–112kW) New Holland tractors are his bread and butter.

"T5 and T6 series tractors have been our best sellers," Pittman says. "They fall within 85hp to 150hp which we anticipated to be the most popular for our demographic.

"Coupled with a front end loader they are the perfect hay and silage feed out machine and are versatile enough to contribute during harvest and sowing seasons."

*When writing this article, Melbourne tractors later confirmed they will be relocating their headquarters later this year to a "much bigger, purpose-built location".

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