Viva Energy to fuel Season 2 of Mighty Machines TV show set to air on 10 Bold from September 26
Leading Australian energy company Viva Energy has been announced as the exclusive broadcast partner of the second season of Bauer Media Group’s hit TV series Mighty Machines.
Aired on Network 10 in Australia and Prime TV in New Zealand, and amplified across Bauer Media’s suite of print and digital platforms, the 10-episode first season proved a ratings success, reaching an average TV audience of 264,000 in Australia alone.
Based on this success, Season 2 of Mighty Machines will expand to an epic 20 episodes when it airs in Australia and New Zealand from Saturday, September 26.
Leveraging the talent of Bauer Media Group’s stable of Australia’s leading transport and machinery journalists, videographers and editors, Season 2 will again showcase the mighty men, women and machines that underpin Australia’s vital transport, construction and farming sectors.
Supplying a quarter of Australia’s fuel needs, Viva Energy is the exclusive distributor of Shell fuels and lubricants in Australia through its network of more than 1,250 service stations.
Mighty Machines is an ideal vehicle for the business to showcase its market-leading products and services, especially the Shell Rimula range of heavy-duty lubricants.
Viva Energy’s transport marketing manager, Nick Lubransky, says the business is excited to be partnering with Mighty Machines for the second season in 2020.
“Our Shell Rimula range of heavy-duty engine oils supports the machinery that appears in Mighty Machines, so partnering with this great Australian-made program was an ideal fit for our business,” Lubransky says.
“Viva Energy is a crucial player in enabling truck operators move freight across the country and machinery operators function in the mining, aviation and marine industries.”
Terry King, Bauer Media’s general manager of publishing, adds: “We are thrilled to be working with Network 10 and Viva Energy to bring Australians a show highlighting the incredible machinery that underpins Australia and New Zealand’s vital transport, construction and farming sectors.”
He says the show will again be packed with the best new machinery reviews, adventures and more. In 2020 the Mighty Machines team will travel to the far reaches of Australasia and beyond, bringing their passion, adventures and advice to the small screen.
The decision to produce an even bigger second season was an easy one, adds King.
“We loved making this unique show and Australians and New Zealanders clearly loved watching it too. Each episode of Mighty Machines reached over 300,000 TV viewers alone on 10 Bold and Prime TV – plus thousands more across our print and digital platforms.
“Almost 30 per cent of that audience was female, and almost half was drawn from the hard-to-reach regional areas of the country, which is a reflection of the show’s broad appeal,” he says.
Mighty Machine’s presenters are all expert journalists from Bauer Media Group’s suite of transport and machinery publications, including iconic magazine titles such as Australasian Bus & Coach (ABC), Australasian Transport News (ATN), Deals on Wheels, Owner//Driver, Earthmovers & Excavators and Farms & Farm Machinery; as well as complimentary digital platforms such as BusNews.com.au, Fullyloaded.com.au, OwnerDriver.com.au, TradeEarthmovers.com.au, TradeFarmMachinery.com.au and TradeTrucks.com.au. The team’s authenticity and expertise are central to its success, says King.
“Our talented journalists – including co-hosts Harrison Hunkin and Cobey Bartels – draw on decades of industry knowledge and experience to deliver their insights through a highly-relatable and entertaining lens. Equally, the machines are the stars. There’s such diversity of machinery on offer today, and we strive to highlight the unique appeal of every machine we feature,” he adds.
“We are also honoured to have the support of our major broadcast partner Viva Energy on this exciting journey with us.”
To catch up on Season One, go to TradeTrucks.com.au/mighty-machines.