With only days until this year’s Tractor and Machinery Association conference, time is running out to secure your ticket and get involved
Everything from careers awareness to mental health will be hot topics at this year’s Tractor and Machinery Association conference.
Melbourne – and specifically the Hyatt Essendon Fields – will host the conference on Thursday July 24 as delegates gather to answer the question ‘are we future ready?’.
Ticket sales are strong for this year’s conference, which looks to surpass last year’s record-breaking attendance at the Melbourne Cricket Ground.
One major aspect of the conference will be the first look at key statistics related to the TMA’s industry-wide Careers Awareness Campaign.
Running since the beginning of the year, the TMA says the campaign’s first phase has reached more than 10 million social media and game users across Australia in an effort to broaden awareness of careers and opportunities in the industry.
A recently announced speaker is cybersecurity expert Jem Richards from Red Bear, who will discuss the critical issues of cybersecurity and artificial intelligence in agriculture.
One of the conference’s high-profile speakers is former Australian cricketer Brad Hogg, who is also the national ambassador for Grain Producers Australia’s Farmer Mates mental health program, and who will discuss the importance of mental health in rural communities.
Rabobank’s agricultural and environmental lead Lachlan Monsbourgh will discuss the future of farming and the role of data, particularly in an agricultural lending context.
Seftons founder Robbie Sefton will also speak under the heading of ‘primed for progress: innovation, growth, and opportunity in agriculture’, while there will also be an economic update and conversations around precision agriculture and marketing.
This annual event is an important opportunity for dealers, manufacturers, advisors and agricultural stakeholders to engage with the industry and learn more about the challenges facing Australian agriculture – plus their solutions.
Tickets can be purchased online by visiting tma.asn.au/2025-annual-conference/
