Australia’s peak farming advocacy body – the National Farmers Federation – has appointed its new chief executive officer
The National Farmers Federation has entrusted Troy Williams with leading it into a federal election year and beyond.
Williams was announced as the NFF’s new CEO and brings “extensive experience leading prominent industry associations at the state and national levels”.
He most recently spent six years as CEO of the Independent Tertiary Education Council Australia and spent eight years prior to that as CEO of the Australian Dental Industry Association.
Williams says it is an “honour” to be appointed as CEO and is looking forward to strengthening ties with NFF members to advocate their priorities, particularly with a federal election looming.
“I’m eager to engage with stakeholders – from parliament to the paddock – to ensure agriculture is not only heard but prioritised in the national policy debate,” he says.
“This year will be pivotal in shaping policies that secure the future of Australian farming and rural communities.
“Whether it is advancing trade opportunities, addressing labour shortages, or advocating for sustainable farming practices, our activity must build upon the great work that’s already been undertaken to deliver practical results that empower farmers.”
Williams replaces Tony Mahar in the position, who announced his departure in September and officially stepped away in December after more than a decade with the NFF.
NFF president David Jochinke says Williams brings a range of skills which will help the federation towards its stated target of $100 billion in farm gate output by 2030.
“Troy is recognised for his exceptional ability to bring stakeholders together, negotiating with senior government officials, politicians, and industry leaders,” Jochinke says.
“This will allow him to work with the NFF board and member organisations to create an environment in which agriculture can thrive sustainably.
“Over more than two decades, Troy has been a champion for businesses in highly regulated and trade-exposed industries, addressing issues ranging from product regulation and international trade agreements to workforce planning and skills development.
“These are exactly the challenges faced by the businesses our members represent, and Troy’s experience will be invaluable in addressing them.”
Williams – who also describes himself as “not a city person” – will officially begin his role at the NFF on March 3.