CEA has announced a major change to its product lineup across multiple states
Sany excavators will now be distributed by CEA in Queensland, New South Wales and South Australia.
CEA says acquiring the Sany distribution rights aligns with the company’s wider business strategy and supports its overall desire for growth across key market segments.
“Over the past six years CEA has opened three new multi-million dollar purpose-built facilities in Sydney, Brisbane and Perth, diversified our product offering and now with the addition of Sany to the portfolio will strengthen our line up with an extensive range of excavators ranging from one to 90 tonnes,” CEA CEO Hylton Taylor says.
“For CEA it was critical we partnered with a brand which understood the customer segment, could deliver quality products and has a strong focus on future industry needs ensuring the machines of tomorrow can meet the ever-growing demands of the core customer base.”
CEA says the addition of Sany to its portfolio strengthens its well-established footprint across the country and enhances its ability to support a diverse range of customers with a broad equipment offering.
It believes its new product line up is “both class-leading and competitively priced, aligning perfectly to the needs of the mature Australian market”.
Sany was founded in 1989 and has research and development centres and manufacturing plants in countries including China, USA, Germany, India, and Brazil.
“Sany is proud to partner with an Australian owned business that has the size and scale of CEA,” Putzmeister’s Asia Pacific CEO Michael Schmid-Lindenmayer says.
“CEA’s extensive history in the market offers a strong sales channel; with local insights and market knowledge that will be critical to the long-term success of the Sany brand.”
CEA has previously been the distributor of JCB machinery, however the manufacturer has announced it will be distributing directly to the Australian market from later this year.
Sany CEA has commenced operations from January, with product expected to arrive across CEA branches from February.