Exciting times are on the horizon for Hercules Machinery Group, formerly known as Brisbane Mini Excavator Sales, with a business rebrand reflecting a growing range of agricultural equipment
Family owned and operated, Brisbane Mini Excavator Sales (BMES) is renowned for being Australia’s exclusive distributor of Hercules machinery, including its agricultural wheel loaders, telehandlers and motor graders.
Based in Queensland’s Yatala, BMES’ name once spoke for itself, but now it doesn’t truly describe all that the business has to offer after 36 years in the industry.
BMES offers so much more than mini excavators, and to better reflect this, the business has now re-branded to Hercules Machinery Group (HMG).
Offering everything from wheel loaders, skid steers and compact track loaders, to excavators, graders and telehandlers, sales executive Steven Ragenovich says the business is always looking to grow.
“Hercules Machinery Group is evolving constantly and it’s through accountability, integrity and follow up that we continue to get bigger,” he says.
“We offer a much wider scope of machinery now than what we once did, and we are continuing to expand.”
Farming versatility
With a wide range of agricultural machines suited for farmers, HMG offers cost-effective options without compromising on quality.
HMG started off the new year with new models of its eight tonne T-3 telehandler, which is powered by a 100hp (73.5kW) Cummins engine.
Able to reach difficult heights of up to 7.5m and lift up to three tonnes, HMG introduced this product around 18 months ago to satisfy the heavy interest from customers.
“The introduction of the telehandlers has been well received by our customers,” Ragenovich says.
“We’ve found that a lot of Hercules loader owners are also buying the telehandler, because they’ve been very happy with our aftersales service, follow up and spare parts supply.
“It’s a never-ending story – they keep buying – which tells us we’re doing our job right in terms of aftersales support.”
For farmers looking at working on fence lines and roads around their property, HMG’s SEM-branded graders are an ideal option.
Ragenovich says the graders have been accepted with open arms by HMG customers.
At 18-tonnes, the SEM 919 models offer 180hp (132.4kW) of power, and 5 tyne heavy duty hydraulic rear rippers.
To make the experience as comfortable as possible for the operator, 360-degree cabin guards are included, as well as an air-conditioned cabin.
When it comes to wheel loaders, HMG has just about everything a farmer can ask for.
Its series two (H-2) models – the H550-2, H700-2, H850-2, H1050-2, and the H1250-2 – are an upgrade of HMG’s previous H series machines, which Ragenovich says have been very popular in the agricultural sector.
HMG customers are spoilt for choice, with the models starting at a 5.5-tonne operating weight with a 100hp (75kW) engine and going up to a 12.5-tonne operating weight with a 180hp (132.4kW) engine.
“As the third generation of Hercules loader, the H-2 series has been a decade and a half in the making,” Ragenovich says.
“I recently sold a H1250-2 to a guy who told me that his uncle had also bought one off me many years ago. He told me he decided to purchase off us because we’ve been refining the loaders over many years.”
In addition to the H-2 models, HMG has another range of wheel loaders for farmers wanting a quality cost-effective option, in which they know will only be using the machine for marginal hours.
Known as the Hercules Loadmaster range, the models range from 7.3-tonne up to 12-tonne.
In comparison to the Hercules H-2 models, Ragenovich says the Loadmaster range is virtually the same build, although with a different gearbox and a Deutz Weichai engine, rather than a Cummins.
“We haven’t held back on the quality and the build of the Loadmaster models, it still comes from the same factory as the series two models,” Ragenovich says.
“Some farmers might only use their loader for 150 to 200 hours a year and this range is particularly suited for those types of customers.”
Now with its new business name, HMG is looking forward to a busy year ahead with new machines being introduced.
“The H-2 models have been around for a couple years now, so you never know with the H-3 models,” Ragenovich says.
“There’s a lot of businesses without dedicated departments such as spare parts, workshop, technical advice and aftersales support – at HMG, we provide all of that.” 
For more information on HMG’s agricultural machinery, visit www.brisbaneminiexcavators.com.au or www.herculesmachinerygroup.com.au or call (07) 3807 4333.