Agtech developers can now apply for certification under Version 2 of the Australian Farm Data Code, helping to assure potential buyers that any data they collect will not fall into the wrong hands.
The new certification scheme was developed by the National Farmers’ Federation (NFF) in association with farmers and product providers and with federal government support.
To be awarded with certification, developers need to commit to uphold principles of transparency and fairness in data collection and ensuring farm data is secure and that the farmer is able to obtain, delete and control access to it.
The Australian Farm Data Code promises to help farmers better understand how providers are collecting, using, and sharing their farm data, as well as a framework to compare providers and inform negotiations about data terms and policies.
It also promises service providers a helpful framework for discussions about data and a clear and agreed guidance on data policies.
NFF vice president and chair of the new certification panel David Jochinke says the volume and value of farm data is growing every day.
“As a farmer, I want to know that whoever I give that data to is going to look after it,” he says.
“That means keeping it secure, not sharing or selling it to third parties, and giving me control to delete it or move it to another service.”
With companies now able to apply for certification under the code, the NFF is hoping to assess and certify several providers before the end of this year.
“If you’re a business that holds farmers’ data, now’s the time to get in touch. It’s a straightforward, low-cost step to give your customers confidence in how you’re handling their data,” Jochinke says.
“Farmers should start looking for the certification tick and asking their providers whether they’re certified against the code.
“As a voluntary scheme, it’s that market pressure that will ultimately lift standards and keep everyone accountable.”