Prime Creative Media has joined with WorldSkills Australia as its Official Media Partner, helping to promote the achievements of talented students
WorldSkills Australia is thrilled to announce Prime Creative Media – publisher of Farms & Farm Machinery magazine – as its Official Media Partner in a collaboration set to amplify the visibility and impact of skills excellence nationwide.
This partnership will play a pivotal role in promoting the talent, dedication, and achievements of competitors, trainers, and industry leaders involved in WorldSkills Australia’s competitions and initiatives.
Developing synergies
Prime Creative Media chief operations officer Christine Clancy said the company was “excited about the synergies this partnership offers between Prime Creative Media, Australia’s largest B2B publishing company, and the country’s leading trade skills competition, WorldSkills.”
“Prime Creative Media is committed to the growth of the industries we serve and WorldSkills is an organisation that demonstrates some of the best future trade skills that are vital to those industries’ growth,” she says.
“WorldSkills organises a range of exciting events at state, national and right up to the international skills competition, to be held in Shanghai in 2026.
“These showcase trade skills at their best.
“We look forward to telling the stories of these young competitors, whose passion and dedication to their craft and honing their skills are great role models for future careers in those industries.”
Driving awareness
With the 2025 WorldSkills Australia National Championships and Skills Show set to take place at the Brisbane Convention & Exhibition Centre, this partnership will ensure comprehensive media coverage of the event.
Prime Creative Media will leverage its platforms to showcase competitor journeys, training excellence, and the broader impact of WorldSkills Australia on industries and communities nationwide.