Arctic Cat claws its way into Australia

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Local motorcycle and scooter distributor, PS Importers have won exclusive distributor rights for American ATV brand “Arctic Cat”.

Arctic Cat claws its way into Australia
The Arctic Cat has found a home in Australia

Arctic Cat Australia is now in operation with over 20 models expected to arrive on Australian shores as early as March 2013.

Based in Minnesota, Arctic Cat Inc. designs, engineers, manufactures and markets all-terrain vehicles (ATVs), Side by Sides and snowmobiles under the Arctic Cat name, as well as related parts, garments and accessories.

Arctic Cat Australia Brand Manager Simon Gloyne says the team is looking forward to a challenging couple of years ahead with the awarding of the distribution rights.

"Our first priority is establishing a strong and dependable dealer network servicing both the metropolitan and rural regions," he says.

"Due to the Australian climate and strong farming industry, Arctic Cat Australia has selected a range that focuses on the tough demands of Australian Primary Producers with a significant range of ATV and Side-by-side 'Prowler' models."

"We'll also venture into the recreational market with the class leading Wild Cat 1000cc Sports Side by Side."

Gloyne says the brand, whilst new to Australia, has a strong heritage of over 50 years in the States.

"Arctic Cat founder, Edgar Hetteen, headed up the first team of engineers who built the very first snow mobile concept back in 1954," he explains.

"Through years of engineering and business development into new projects and markets Arctic Cat now offers a huge range of ATV and Side-by-Side models with some key and class leading features suitable to Australia's strong farming industry."

PS Importers had previously launched leading English motorcycle brand Triumph, scooter brands Vespa and Piaggio and Korean motorcycle brand Hyosung into the Australian market with much success in the past 20 years.

Arctic Cat Australia is now inviting expressions of interest from dealerships nationwide.

To find out more, visit Arctic Cat Australia's website.

View list of ATVs for sale on TradeMotorcycles.com.au.

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