Local motorcycle and scooter distributor, PS Importers have won exclusive distributor rights for American ATV brand “Arctic Cat”.
Arctic Cat Australia is now in operation with over 20 models
expected to arrive on Australian shores as early as March 2013.
Based in Minnesota, Arctic Cat Inc. designs, engineers,
manufactures and markets all-terrain vehicles (ATVs), Side by Sides
and snowmobiles under the Arctic Cat name, as well as related
parts, garments and accessories.
Arctic Cat Australia Brand Manager Simon Gloyne says the team is
looking forward to a challenging couple of years ahead with the
awarding of the distribution rights.
“Our first priority is establishing a strong and dependable
dealer network servicing both the metropolitan and rural regions,”
he says.
“Due to the Australian climate and strong farming industry,
Arctic Cat Australia has selected a range that focuses on the tough
demands of Australian Primary Producers with a significant range of
ATV and Side-by-side ‘Prowler’ models.”
“We’ll also venture into the recreational market with the class
leading Wild Cat 1000cc Sports Side by Side.”
Gloyne says the brand, whilst new to Australia, has a strong
heritage of over 50 years in the States.
“Arctic Cat founder, Edgar Hetteen, headed up the first team of
engineers who built the very first snow mobile concept back in
1954,” he explains.
“Through years of engineering and business development into new
projects and markets Arctic Cat now offers a huge range of ATV and
Side-by-Side models with some key and class leading features
suitable to Australia’s strong farming industry.”
PS Importers had previously launched leading English motorcycle
brand Triumph, scooter brands Vespa and Piaggio and Korean
motorcycle brand Hyosung into the Australian market with much
success in the past 20 years.
Arctic Cat Australia is now inviting expressions of interest
from dealerships nationwide.
To find out more, visit Arctic
Cat Australia’s website.
View list of ATVs for sale on TradeMotorcycles.com.au.