BKT tyres link with Big Bash League

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Global off-highway tyre BKT links with Big Bash League in three-year partnership agreement

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Cricket legend Ricky Ponting with BKT joint managing director Rajiv Poddar

Indian off-highway tyre giant BKT and distributor Tradefaire International have inked a three-year partnership deal with the KFC Big Bash League (BBL) in Australia.

BKT was announced as the new official Off-Highway Tyre Supplier of the Big Bash League at a press conference held at the MCG, with BKT joint managing director Rajiv Poddar, cricket legend Ricky Ponting, Cricket Australia head of Big Bash Leagues Kim McConnie, and India's Acting Counsel General in Melbourne Hari Parsad among the attendees.

BKT’s partnership with the BBL continues the company’s trend to associate with sporting leagues. The company recently became sponsors of Monster Jam, as well as the French League Cup and Italian Lega B soccer competitions.

Poddar says BKT’s decision to partner with the BBL was motivated by the group’s passion and enthusiasm for cricket, and the BBL’s alignment to BKT’s "Growing Together" philosophy. In this specific case, growing together means to support and sustain cricket in Australia in order to see talent grow and attract attention for the competition on an international level – not least of all thanks to BKT’s presence in 160 countries globally.

Poddar, an ardent cricket fan, said: "I am really glad about this partnership since cricket has been my great passion ever. Being able to support it and cheer at a close makes us proud. Not only do we appreciate its dynamics, but also the team play and above all the spirit of the game ruling this sport, or else the unwritten fair play every player adheres to. On the contrary, unfair play means damage for the game itself. Here in BKT, we have the same philosophy: to do our best paying full respect to everybody."

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The event also saw BKT and Tradefaire International present a $20,000 cheque to rural charity, Aussie Helpers, for its continued support to the nation’s drought-affected farmers.

"We think it’s a privilege to be doing what we’re doing," Aussie Helpers co-founder Brian Egan says. "Thank you so much for presenting us with some money; but to me it’s more important to be associated with your brand than the money because that’s how we travel – we like to be associated with good companies, and that helps spread our word."

BKT and Tradefaire International also donated $10,000 to the Ronald McDonald House in Tamworth.

BKT tyres have been available in Australia through its Australian distributor Tradefaire for almost a decade, providing large-scale tyres to the agricultural and mining sectors.

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