New Holland celebrates with 80s inspired Centenario

Video by: Harrison Hunkin

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New Holland has celebrated the hundredth anniversary of the first Fiat tractor at EIMA 2018, launching the limited edition Fiat Centenario range and concept

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New Holland brand president Carlo Lambro says the range and concept is a commemoration of the launch of the first Fiat Tractor, the Model 702, which was first produced in 1918 and which successfully thrust Fiat into the agricultural tractor scene.

"Our program of events and initiatives wants to celebrate the 100 years that Fiat and New Holland have spent by the side of farmers, helping them do more with less through innovative, productive and efficient equipment," Lambro says.

The Fiat Centenario concept tractor from New Holland
The Fiat Centenario Concept drew in the crowds at EIMA 2018

"We have been ‘together, since the beginning’ with our customers and we will continue to stay by their side, today and in the future, taking our rich heritage forward and carrying on innovating agricultural mechanisation," he adds. 

Inspired by the iconic Fiat Series 90, which made its debut in the 1980s, the Fiat Centenario concept tractor was front and centre at the New Holland site during EIMA.

Featuring the traditional Fiat terracotta colour scheme, the commemorative tractors will be available in six utility, specialist and crawler models (T5.120 EC, T5.115, T4.110F with cab, T4.110LP ROPS, T4.110FB ROPS and TK4.110 ROPS).

New Holland's T5.120 Electro Command Centenario
The new New Holland T5.120 Electro Command Centenario

Each tractor bears a numbered plate identifying it as one of the 100 limited edition models within the six ranges.  

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