While the most-searched Kenworth models come as no surprise, some less high-profile models deliver a bigger bang for buck when it comes to generating actual enquiries
The venerable K200 cab-over was the most-searched Kenworth model on the Bauer Media Group truck and machinery classifieds network in the period January 1–August 19, 2019, exclusive new data reveals.
Almost 450 used Kenworths are currently advertised for sale across the network comprising Fullyloaded.com.au, OwnerDriver.com.au, TradeTrucks.com.au, TradeEarthmovers.com.au, TradeFarmMachinery.com and TradePlantEquipment.com.au – reaching an average of almost 500,000 ‘unique’ in-market buyers each and every month.
The North American brand is the most-searched truck make on the Bauer Media Group truck and machinery classifieds network, accounting for around one-third of all searches.
Within the extensive model range, the K200 was, not surprisingly, the most-searched model in the period, accounting for 18 per cent of stock for sale and 16 per cent of searches.
The conventional T909 – which comprises 6.2 per cent of stock – was the second most-searched model at 13.7 per cent; closely followed by the T409, which was the subject of an outsized 13.3 per cent of searches despite comprising just 9.4 per cent of stock for sale.
Rounding out the top 10 were the K104 (9.4 per cent of stock, 8.1 per cent of searches), the T404 (6.2 per cent of stock, 8 per cent of searches), the T904 (0.7 per cent of stock, 4.7 per cent of searches), the T408 (3.9 per cent of stock, 4.5 per cent of searches), the T908 (1.8 per cent of stock, 3.5 per cent of searches), the K1208 (6.9 per cent of stock, 3.3 per cent of searches) and the T350 (3.9 per cent of stock, 3.1 per cent of searches).
Lesser lights shine
Not surprisingly, the K200 was also the most-enquired upon Kenworth model on the Bauer Media Group truck and machinery classifieds network in the period January 1–August 19, 2019.
But it was several less high-profile models that delivered the best conversion of searches to enquiries – especially the K104 (8.1 per cent of searches, 11.3 per cent of enquiries), the K108 (3.3 per cent of searches, 9.1 per cent of enquiries), the T408 (4.5 per cent of searches, 6.6 per cent of enquiries), the K100 (1.6 per cent of searches, 4.4 per cent of enquiries) and the T604 (1.7 per cent of searches, 4.1 per cent of enquiries).
Conversely, the T909 (13.7 per cent of searches, 5.7 per cent of enquiries) and the T409 failed to convert a high level of buyer interest into a comparable level of enquiries.
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