New Holland wins Euro tech prize

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The manufacturer’s software packages have been recognised ahead of a major European agricultural equipment exhibition.

New Holland wins Euro tech prize
The New Holland Grape Harvester that triumphed at this year’s SITEVI Innovation Awards


New Holland is one of two companies to win a gold medal in the SITEVI Innovation Awards, presented ahead of the exhibition of the same name, to be held in France in late November.

The prize was given for the Plug-and-Play and Multipurpose-on-Demand software packages installed on New Holland’s straddle tractors and Tier IV grape harvesters.


Check out our story on another European grape grower's innovation here.


Organisers say the multipurpose on demand service makes all brand attachments interoperable with the tool carriers of another brand.

"Thanks to a simplified programming interface, and with the help of the dealer, the machine may be programmed to apply its user interfaces (joystick and digital terminal in particular) to the attachments of other brands," they say.

Once set up, New Holland says the machine will recognise when the customer connects an implement, automatically adjusting the settings on the in-cab monitor and multifunction handle.

Together with its Plug-and-Play package, used on its grape harvester tractor units, the systems enable the customer to take full advantage of New Holland’s Intelligent Management System 2.0, it adds.

"The IMS 2.0 constantly adjusts to the lowest engine rpm, saving fuel on the road and in all working modes… reducing the cost of ownership and maximising profitability."

Only one other gold medal was allocated in the SITEVI Innovation Awards – to French company Sun’Agri, which has developed what it calls an "agrivoltaism" system designed to combine crop protection with electricity generation.

The system allows the tilt of solar panels installed over a vineyard, orchard and greenhouse to be adjusted to allow the sun to shine on the crop, or on the contrary offer it some shade in order to optimise the crop yield and protect against weather hazards.

Power generation is a by-product of the farming activity and is not intended to take precedence with the system.

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