John Deere hopes its new instructional website will help farmers get the most out of their machines – whether they are John Deere customers or not
In a move to help farmers get the most out of their precision agriculture technology, John Deere has launched a new website it hopes will serve as “an evolving tool and library of information for use by industry.”
The new John Deere Digital Agriculture Hub, designed specifically for Australian and New Zealand farmers, features a series of how-to videos, case studies and information about how digital farming can help transform agricultural businesses.
Company precision agriculture manager Ben Kelly says advances in connectivity and data transfer means these technologies are now easier to use than ever before.
“For example, it was common to have to manually input data, save it on a USB, and carry that with you from machine-to-machine and back to the office,” he says.
“However, connectivity is improving and the movement of data is increasingly automated, meaning information is now much more readily available.”
“These days, you can simply turn the key of the tractor and drive, safe in the knowledge updates are streaming securely to your account and are available on your smartphone or tablet, as well as in the office. This information can then be used to make decisions that have powerful impacts on an operation’s performance,” he says.
Deere adds that while the site will focus on its own digital platforms, the site will allow farmers with any brand of equipment to create a MyJohnDeere account, load in their farm machinery and gain access to the John Deere Operations Center and the MyOperations App.
“The information on the site provided by our local solutions specialists and farmers ranges from how to set up an account through to the ‘Help Me Improve’ section for those who are already using technology but want to be able to extract more value from it,” Kelly says.
“We have something for everyone, no matter how progressed they are, as well as resources that allow people to gradually build on their knowledge,” Mr Kelly said,
You can visit the John Deere Digital Agriculture Hub at JohnDeere.com.au/GotWhatItTakes