Case IH hints at new product launches

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Case IH expects 2022 to be “business as usual”, with two new products set to arrive Down Under in the first half of the year

Machinery giant Case IH has hinted at new products for 2022, revealing a new sprayer and several additions to its hay and harvest range will be introduced this year.

Two further products launched by Case IH in late 2021 – the AFS Connect Optum tractor and Austoft 9000 series sugarcane harvester – will also have their first units arrive on Australian shores early this year.

Case IH ANZ general manager Pete McCann hopes the industry will be able to return to some old routines in 2022 after the challenges associated with COVID-19 lockdowns and restrictions during the past two years.

"We’re hopeful 2022 will mean a return to ‘business as usual’ for Case IH in terms of resuming more face-to-face contact with our dealers and customers, particularly through the likes of field days that have certainly suffered as a result of COVID-19 restrictions," he says.

"We’ve got a lot of exciting news to share, and new products to showcase, that we know will help our customers maximise their productivity and efficiency and, in turn, their bottom-line."


First stock of Case IH’s AFS Connect Optum tractor is expected to reach Australia early this year

Another challenge Case IH has experienced of late relates to staffing in regional areas.

The manufacturer’s parent company CNH Industrial released results of a survey, which covered about 90 per cent of its Australian dealer network, which revealed half of the almost 800 jobs advertised over between a 12-month period July 2020 and June 2021 had not been filled by July 2021.

McCann also says ongoing global supply chain issues caused by the pandemic will continue to cause delays for customers.

"Case IH continues to work closely with our dealers and manufacturing facilities to maintain the supply of parts and machinery into Australia, but there are a whole raft of issues beyond our control at the moment that are challenging all OEMs," he says

Other recent developments likely to impact the local market in 2022 are Case IH’s decision to take back product distribution to dealerships in New Zealand, while CNH Industrial also bought American precision agriculture technology company Raven Industries.

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