Rocky River Ag Services was named Flexi-Coil’s Dealer of the Year for 2024, thanks in large part to its aftersales service of the leading seeding equipment brand
First opening its doors to customers in 1994, South Australia’s Rocky River Ag Services has come a long way over the past 30 years.
Based in the agricultural hub of Crystal Brook – around 200km north of Adelaide – Rocky River Ag originally operated out of a small shop in the town’s main street.
Growth from this point was rapid, and it wasn’t long before Rocky River Ag found a bigger location close by to meet a growing demand.
The business has since gone on to build a reputation for providing the highest quality agricultural machinery and aftersales service.
A commitment to sustainable farming practices and cutting-edge equipment has positioned Rocky River Ag as a key player in the region’s agricultural sector.
It’s for this reason the business is a proud registered dealer for Case IH and Flexi-Coil, two CNH Industrial brands which form the backbone of Rocky River Ag.
As it is CNH Industrial’s sole brand for seeding equipment for the Australian market, Flexi-Coil is highly regarded among the nation’s farmers.
This has been the case since 1999, when CNH Industrial completed the purchase of the global seeding business.
As a dealer for the Mid North and Eyre Peninsula in SA, Rocky River Ag supplies a wide range of Flexi-Coil’s products, including its tillage and seeding equipment, along with spare parts.
With Flexi-Coil being distributed locally at CNH’s Mannum-based facility, approximately 85km east of Adelaide, Rocky River benefits from research and development of these products into the future.
Top dealer
With a fully dedicated team of Flexi-Coil trained service staff, Rocky River Ag has long-been providing service support and expert advice to help growers get the maximum out of their equipment.
These efforts were recently recognised, with the Crystal Brook-based dealership being named Flexi-Coil’s Dealer of the Year for 2024.
Rocky River Ag dealer principal Lynton Smart says there was a lot of pride in this achievement.
“It was a huge honour to be named Dealer of the Year, none of this is possible without the commitment and dedication from the whole team at Rocky River Ag and CNH Capital, not forgetting the ongoing support from all our customers, he says.
“We’ve had a lot of help behind the scenes from Flexi-Coil, there’s a whole lot of hard work and dedication from the team.
“We’re grateful for all of the assistance from the team in Mannum and also from CNH Capital.”
CNH Australia and New Zealand product manager for seeding and tillage Andrew Kissel says Rocky River Ag’s efforts have been ‘truly phenomenal’.
“They’re a dealer that we rely on to help guide our strategic direction, to help us understand where our opportunities are at and help us to continue to evolve the quality of our product to deliver what we believe is the best of the best,” he says.
Flexi-Coil’s commitment to appeasing the evolving needs of modern growers aligns perfectly with Rocky River Ag’s dedication to customer care and innovative solutions, a key reason why Flexi-Coil has been a core brand of the dealership.
It’s this business ethos that continues to make Rocky River Ag a standout leader in SA’s agricultural community.
For more information on Rocky River Ag, visit rockyriverag.com.au or call 08 8636 2772.