Ag Industry, Dealers, Manufacturers

Three Rivers Machinery expands into Dubbo

New South Wales dealership Three Rivers Machinery has added a new location and will showcase more CNH Industrial brands

Three Rivers Machinery has expanded into the New South Wales city of Dubbo after assuming ownership of Geronimo Farm Equipment’s local franchise.

This move creates a fourth location for Three Rivers, in addition to its existing dealerships in Warren, Narromine and Gilgandra.

As well as taking over the New Holland franchise in Dubbo, Three Rivers will also showcase a wide selection of CNH Industrial brands at all four of its dealerships; including Case IH, New Holland, CASE Construction Equipment, K-Line Ag, Flexi-Coil and Horwood Bagshaw.

It comes as John and Bronwyn Plunkett celebrate 40 years in business, with eldest daughter Ruth leading the Three Rivers team.

John, who is dealer-principal, says adding the Dubbo location and increasing the product offering will be a win for customers throughout the region.

“Offering a more diverse range of products under the CNH banner means we’re providing a more complete sales, parts and service solution for the customer base,” he says.

“Our region is a mixture of broadacre, irrigation and mixed farms, including livestock. Making the whole CNH range available means we can meet whatever requirements our customers have across the Central West region.

“As a small business, the alignment of the CNH brands provides us with the economies of scale for sustainability,” he says.

“Our service technicians are CNH trained on both Case IH and New Holland equipment, with technicians and workshops at all four locations, as well as technicians available for on-farm service work.”

CNH’s agriculture business director Aaron Bett agrees that Central West NSW farmers will be in good hands, thanks to the experience of Three Rivers.

“John, Bronwyn and Ruth’s years of experience in the agricultural machinery industry guarantees the ultimate experience for every farmer for all CNH product and service needs,” he says.

“The family has deep, generational roots in the farming community and they truly understand their customer’s diverse requirements across the region.

“The addition of the New Holland range to the full range of Case IH products across Three Rivers’ four locations means the region’s farmers are the big winners.”

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