Changing perceptions around agricultural machinery careers has inspired a new Tractor and Machinery Association campaign
The Tractor and Machinery Association of Australia has launched a new Careers Awareness Campaign, which is aimed at showcasing the diverse and dynamic career opportunities within the agricultural machinery industry.
The campaign aims to attract young people by breaking down industry stereotypes and demonstrating that careers in agricultural machinery can be technology-driven, creative, and highly innovative.
It features a series of 12 compelling video stories from professionals across Australia, highlighting their unique backgrounds and career journeys.
TMA executive director Gary Northover says this initiative is important in changing perceptions about the industry.
“Many people assume that working in agricultural machinery means being out in the field or having a farming background,” he says.
“That couldn’t be further from the truth. This industry is home to roles in technology, design, sales, marketing, engineering, and many other fields, with opportunities in both rural and city locations.”
The individuals within the campaign come from varied backgrounds – including some with no prior connection to agriculture – proving that it is an industry for everyone.
“This campaign is about broadening horizons,” Northover says.
“Whether you’re interested in cutting-edge robotics, software development, sustainable engineering, or business leadership, there is a place for you in this sector.
“These stories highlight the rewarding and progressive career paths available.”
The videos will be distributed via TMA’s website and social media platforms, reaching students, job seekers, and career changers across Australia.
For more information about the campaign, visit www.tma.asn.au/careers