Providing affordable luxury and tailored service is how lighting provider Wattz wants to be seen in the Australian market
Luxury without the high-end price tag is something which people can usually only dream of.
Whether it is the next machinery purchase or something else in life like the next holiday, getting a top-quality experience without a huge financial cost can be difficult to achieve.
Blending these two attributes – and combining it with a customer service experience that treats farmers as family – is the philosophy which guides lighting supplier Wattz.
“We come from farming, so our team is knowledgeable about all farming operations,” Wattz founder and Victorian farmer Andre Meyer says.
“Our product provides a luxury level of quality at a portion of retailers’ prices.
“That is not where the value stops though, because it is not just about the lights being brighter or stronger than others on the market – it is also about the service and quality promise included when customers purchase from us.”
Wattz first entered the Australian market earlier this year with the goal of providing this value and quality for local farmers.
Thanks to its partnership with major European lighting brand Crawer, it means customers can deal with Wattz knowing they have access to a huge selection of top-quality LED lights which can significantly improve their farming operations at a fraction of the cost of alternatives.
The lights provide up to 400 per cent more brightness than factory-fitted options, Meyer says.
This means farmers can comfortably work in otherwise challenging lighting conditions such as dawn and dusk, while also getting a product that is designed specifically for their model of tractor, does not alter the factory look and is easy to install.
Genuine service
Providing a quality product is just one part of Wattz’s philosophy though.
The company is not simply a middleman selling the lights to customers, with Meyer and the Wattz team being embedded in Australian farming and having a genuine investment in their customers’ success.
“We want to offer unmatched service and quality and we view our customers as being customers for life,” Meyer says.
“We personally follow up purchases with calls to check in and to have an honest chat.
“The relationship does not end when they check out – we want to continue providing service beyond the purchase, even if they just have a question.
“We see farmers as the pillars of the community and we will support, listen to, advise and assist our farmers seven days a week.”
This desire to support customers means Wattz is prepared to tailor its operations to suit what farmers need, help anybody who is not satisfied with their product, and maintain these ongoing relationships long after the transaction has been completed.
Affordability is at the forefront of all its products, with Meyer aware that farmers around the country are facing economic hardship due to factors such as drought.
This has acted as motivation for Wattz to not only provide a solution that was affordable, but to provide service which exceeds expectations and make the investment even more worthwhile.
“Our lights are not only affordable and priced according to the everyday farmer, but they are an investment,” he says.
“It’s a small upfront cost that could save you thousands. How much does an accident cost you? If you drive into a fence line or stump you can’t see, or get fatigue from dull lights, how much does that cost you?
“How much does it cost you if you’re spraying a crop at night and you have blocked nozzles?”
Tailored solutions
Wattz also aims to go above and beyond by providing customised solutions tailored to individual needs, rather than just supplying an off-the-shelf product which farmers need to adapt.
“Being farmers ourselves, we have the in-depth knowledge of what each industry would require, and this advice and expertise assists the farmer when purchasing,” Meyer says.
“The products themselves are as universal as possible while being as specific as possible. We also have different solutions or options to suit their needs, so it may be the same model of tractor but two farmers will have different needs.
“For example, we can provide a spotlight to help them look further if they are doing work with hay, or a flood beam if they are doing anything at low speed.”
Wattz can provide three different beam angles to suit a specific light, while also providing an extra set of screws to help any product fit on a variety of tractors.
Wattz can provide a wide range of different connectors to make up a custom wiring loom if a farmer wanted to fit a light where it is not normally fitted .
“If you want to put a spotlight where there is not meant to be one, we can make it fit,” Meyer says.
In seeking to balance affordability and quality, Wattz has found the sweet spot.
With its LED lights providing up to 400 per cent more brightness than factory-fitted options, they offer a significant increase in functionality.
Additional lumens could be added to make the lights even brighter, Meyer adds, but this would compromise the style and pricing of the lights and therefore not make them as accessible to Australian farmers.
Value option
The lights are primarily aimed at tractors and harvesters, but Wattz can also provide solutions for everything from sprayers to implements.
Within each machine type, tailored lights are available for an extensive list of brands and for specific models meaning everything from headlights, work lights, spray lights to shed lights can be replaced with Wattz products.
This extensive product range and versatility means Wattz is well placed to cater to any machinery lighting needs – no matter how specific – and to do so without breaking a farmer’s budget.
“We hope that Wattz becomes a household name and the go-to one stop shop for any and all of your lighting needs,” Meyer says.
“If you’re spending hundreds of thousands on new machinery it should come with great lights, unfortunately that is not the case unless you pay a fortune at the dealer for their LED upgrade.
“We wanted to provide a solution, which is to provide a better quality product at a tenth of the price with one-on-one tailored service.”
The full product range can be viewed online at www.wattz.com.au
